Pay-Per-Click Marketing

Best practices of Pay Per Click Management for your needs

Our expertise and years of experience span all of the major PPC channels and many lesser-known channels of growth.  These include:

  1. Google AdWords
  2. Bing Ads
  3. Yahoo Gemini Network
  4. Facebook, Twitter, Instagram & other Social Media channels
  5. Amazon Sponsored Ads
  6. …and a lot more!

What can the PPC Gurus do for me?

If you are searching for excellent PPC management services that will take your business to the next level at a reasonable cost, your search ends here at The PPC Gurus. With more than a decade of internal PPC management experience, we are able to provide balanced and effective services for a range of service and product-oriented business types.

Every business is different, and thus has different needs, goals and budget to achieve success.  Our experience – which, over the years, has involved trying other firms out ourselves – has shown us that the average firm wants to charge you thousands of dollars to implement the same A-B-C “maintenance” strategy that they apply to all clients.  At PPCGurus, we take the time to learn about your demographics, the nuances of the way your customers shop and the unique challenges your business contends with.  We then plan a short, mid and long term strategy intended to overcome and optimize based on these dimensions and execute the plan with speed and precision.

Let us share our experience with you.  Our FREE audit will show you why we are the best in class.  We guarantee you will learn something new about your business – and it won’t cost you a penny.

Pay Per Click

PPC Monthly Spend

Initial Analysis / Setup Fee (One Time)

Monthly Optimization Fee

PPC Advertising Networks

Google Adwords Network

Google Search Network (reach people who searches in google search bar)

Google Display Network (reach people to your industry websites, blogs, videos, etc )

Google Remarketing (reach people who visited your website previously)

Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)

Bing Network

Facebook Network

Youtube

Linked In

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC Success

A Complete Analysis of Your PPC Advertising History

Set Initial Expectations and Specific Goals

Design and Build Proper Campaigns for Search, Display & Remarketing Network

Entire Campaign Optimization, Highly Structured and Targeted campaigns

Perform a Comprehensive Keyword Research and Selection

Build and Implement a Comprehensive Negative Keyword List

Proper Keyword Categorization, Matching Options and AdGroup Development

Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing

Landing Page Optimization Suggestion

Landing Page Creation/Designing*

Call To Action (CTA) Optimization Suggestion

Call To Action Creation/Designing*

Ad Scheduling and Geographical Targeting

Creative Banner Creation/Designing*

Integrate Location, Social, Call, Sitelinks, etc Extensions if needed

Mobile Ads & Bid Optimization* (If website is mobile responsive)

Conversion Tracking & Remarketing Code Installation

Ongoing Account Management

Emergency Page Creation

Call Tracking

Click Fraud Tracking

Competitor Geo Location

A Dedicated Account Executive for Questions, Concerns and Ideas

Ongoing PPC Strategy Development

Continual Bid & Position Monitoring to Achieve Desired Results

Ongoing Keyword Performance Analysis, Additions & Deletions

Ongoing Competitors Tracking with Auction Analysis

Ongoing Ad Copy Analysis and Testing

Continued Conversion Tracking Analysis

Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores

Competitor Tracking, Research and Benchmarking

A/B Landing Page & CTA Split Testing

Work to lower CPA (cost per acquisition)

Reporting

Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR

Conversions |Conv. Rate | Cost Per Conv.

Call Tracking Report

Click Fraud Report

Competitor Geo Location Report

Essential

PPC Monthly Spend$0 - $1,500
Initial Analysis / Setup Fee (One Time)$399
Monthly Optimization Fee$399

PPC Advertising Networks

Google Adwords NetworkCheckmark
Google Search Network (reach people who searches in google search bar)Checkmark
Google Display Network (reach people to your industry websites, blogs, videos, etc )Checkmark
Google Remarketing (reach people who visited your website previously)Checkmark
Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)If Applicable
Bing NetworkX Mark
Facebook NetworkX Mark
YoutubeX Mark
Linked InX Mark

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC SuccessCheckmark
A Complete Analysis of Your PPC Advertising HistoryIf Applicable
Set Initial Expectations and Specific GoalsCheckmark
Design and Build Proper Campaigns for Search, Display & Remarketing NetworkCheckmark
Entire Campaign Optimization, Highly Structured and Targeted campaignsCheckmark
Perform a Comprehensive Keyword Research and SelectionCheckmark
Build and Implement a Comprehensive Negative Keyword ListCheckmark
Proper Keyword Categorization, Matching Options and AdGroup DevelopmentCheckmark
Creative & Effective Ad Copy – Multiple Ads Per AdGroup for TestingCheckmark
Landing Page Optimization SuggestionCheckmark
Landing Page Creation/Designing*Extra Charge
Call To Action (CTA) Optimization SuggestionCheckmark
Call To Action Creation/Designing*Extra Charge
Ad Scheduling and Geographical TargetingCheckmark
Creative Banner Creation/Designing*Extra Charge
Integrate Location, Social, Call, Sitelinks, etc Extensions if neededCheckmark
Mobile Ads & Bid Optimization* (If website is mobile responsive)Checkmark
Conversion Tracking & Remarketing Code InstallationCheckmark

Ongoing Account Management

Emergency Page Creation
Call Tracking$100.00
Click Fraud Tracking$100.00
Competitor Geo Location$100.00
A Dedicated Account Executive for Questions, Concerns and IdeasCheckmark
Ongoing PPC Strategy DevelopmentCheckmark
Continual Bid & Position Monitoring to Achieve Desired ResultsCheckmark
Ongoing Keyword Performance Analysis, Additions & DeletionsCheckmark
Ongoing Competitors Tracking with Auction AnalysisCheckmark
Ongoing Ad Copy Analysis and TestingCheckmark
Continued Conversion Tracking AnalysisCheckmark
Work to Increase Higher Conversion Rates, Higher CTR, and Quality ScoresCheckmark
Competitor Tracking, Research and BenchmarkingCheckmark
A/B Landing Page & CTA Split TestingCheckmark
Work to lower CPA (cost per acquisition)Checkmark

Reporting

Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTRCheckmark
Conversions |Conv. Rate | Cost Per Conv.Checkmark
Call Tracking ReportCheckmark
Click Fraud ReportCheckmark
Competitor Geo Location ReportCheckmark

Professional

PPC Monthly Spend$1,500 - $4,000
Initial Analysis / Setup Fee (One Time)$399
Monthly Maintenance Fees$699

PPC Advertising Networks

Google Adwords NetworkCheckmark
Google Search Network (reach people who searches in google search bar)Checkmark
Google Display Network (reach people to your industry websites, blogs, videos, etc )Checkmark
Google Remarketing (reach people who visited your website previously)Checkmark
Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)If Applicable
Bing NetworkX Mark
Facebook NetworkX Mark
YoutubeX Mark
Linked InX Mark

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC SuccessCheckmark
A Complete Analysis of Your PPC Advertising HistoryIf Applicable
Set Initial Expectations and Specific GoalsCheckmark
Design and Build Proper Campaigns for Search, Display & Remarketing NetworkCheckmark
Entire Campaign Optimization, Highly Structured and Targeted campaignsCheckmark
Perform a Comprehensive Keyword Research and SelectionCheckmark
Build and Implement a Comprehensive Negative Keyword ListCheckmark
Proper Keyword Categorization, Matching Options and AdGroup DevelopmentCheckmark
Creative & Effective Ad Copy – Multiple Ads Per AdGroup for TestingCheckmark
Landing Page Optimization SuggestionCheckmark
Landing Page Creation/Designing*Extra Charge
Call To Action (CTA) Optimization SuggestionCheckmark
Call To Action Creation/Designing*Extra Charge
Ad Scheduling and Geographical TargetingCheckmark
Creative Banner Creation/Designing*Extra Charge
Integrate Location, Social, Call, Sitelinks, etc Extensions if neededCheckmark
Mobile Ads & Bid Optimization* (If website is mobile responsive)Checkmark
Conversion Tracking & Remarketing Code InstallationCheckmark

Ongoing Account Management

Emergency Page Creation
Call Tracking$100.00
Click Fraud Tracking$100.00
Competitor Geo Location$100.00
A Dedicated Account Executive for Questions, Concerns and IdeasCheckmark
Ongoing PPC Strategy DevelopmentCheckmark
Continual Bid & Position Monitoring to Achieve Desired ResultsCheckmark
Ongoing Keyword Performance Analysis, Additions & DeletionsCheckmark
Ongoing Competitors Tracking with Auction AnalysisCheckmark
Ongoing Ad Copy Analysis and TestingCheckmark
Continued Conversion Tracking AnalysisCheckmark
Work to Increase Higher Conversion Rates, Higher CTR, and Quality ScoresCheckmark
Competitor Tracking, Research and BenchmarkingCheckmark
A/B Landing Page & CTA Split TestingCheckmark
Work to lower CPA (cost per acquisition)Checkmark

Reporting

Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTRCheckmark
Conversions |Conv. Rate | Cost Per Conv.Checkmark
Call Tracking ReportCheckmark
Click Fraud ReportCheckmark
Competitor Geo Location ReportCheckmark

Premium

PPC Monthly Spend$4,000 - $7,000
Initial Analysis / Setup Fee (One Time)$499
Monthly Maintenance Fees$1,199

PPC Advertising Networks

Google Adwords NetworkCheckmark
Google Search Network (reach people who searches in google search bar)Checkmark
Google Display Network (reach people to your industry websites, blogs, videos, etc )Checkmark
Google Remarketing (reach people who visited your website previously)Checkmark
Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)If Applicable
Bing NetworkCheckmark
Facebook NetworkCheckmark
YoutubeX Mark
Linked InX Mark

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC SuccessCheckmark
A Complete Analysis of Your PPC Advertising HistoryIf Applicable
Set Initial Expectations and Specific GoalsCheckmark
Design and Build Proper Campaigns for Search, Display & Remarketing NetworkCheckmark
Entire Campaign Optimization, Highly Structured and Targeted campaignsCheckmark
Perform a Comprehensive Keyword Research and SelectionCheckmark
Build and Implement a Comprehensive Negative Keyword ListCheckmark
Proper Keyword Categorization, Matching Options and AdGroup DevelopmentCheckmark
Creative & Effective Ad Copy – Multiple Ads Per AdGroup for TestingCheckmark
Landing Page Optimization SuggestionCheckmark
Landing Page Creation/Designing*Extra Charge
Call To Action (CTA) Optimization SuggestionCheckmark
Call To Action Creation/Designing*Extra Charge
Ad Scheduling and Geographical TargetingCheckmark
Creative Banner Creation/Designing*Extra Charge
Integrate Location, Social, Call, Sitelinks, etc Extensions if neededCheckmark
Mobile Ads & Bid Optimization* (If website is mobile responsive)Checkmark
Conversion Tracking & Remarketing Code InstallationCheckmark

Ongoing Account Management

Emergency Page Creation
Call Tracking$100.00
Click Fraud Tracking$100.00
Competitor Geo Location$100.00
A Dedicated Account Executive for Questions, Concerns and IdeasCheckmark
Ongoing PPC Strategy DevelopmentCheckmark
Continual Bid & Position Monitoring to Achieve Desired ResultsCheckmark
Ongoing Keyword Performance Analysis, Additions & DeletionsCheckmark
Ongoing Competitors Tracking with Auction AnalysisCheckmark
Ongoing Ad Copy Analysis and TestingCheckmark
Continued Conversion Tracking AnalysisCheckmark
Work to Increase Higher Conversion Rates, Higher CTR, and Quality ScoresCheckmark
Competitor Tracking, Research and BenchmarkingCheckmark
A/B Landing Page & CTA Split TestingCheckmark
Work to lower CPA (cost per acquisition)Checkmark

Reporting

Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTRCheckmark
Conversions |Conv. Rate | Cost Per Conv.Checkmark
Call Tracking ReportCheckmark
Click Fraud ReportCheckmark
Competitor Geo Location ReportCheckmark

Enterprise

PPC Monthly Spend$7,000+
Initial Analysis / Setup Fee (One Time)Call for Pricing
Monthly Maintenance FeesCall for Pricing

PPC Advertising Networks

Google Adwords NetworkCheckmark
Google Search Network (reach people who searches in google search bar)Checkmark
Google Display Network (reach people to your industry websites, blogs, videos, etc )Checkmark
Google Remarketing (reach people who visited your website previously)Checkmark
Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)If Applicable
Bing NetworkCheckmark
Facebook NetworkCheckmark
YoutubeCheckmark
Linked InCheckmark

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC SuccessCheckmark
A Complete Analysis of Your PPC Advertising HistoryIf Applicable
Set Initial Expectations and Specific GoalsCheckmark
Design and Build Proper Campaigns for Search, Display & Remarketing NetworkCheckmark
Entire Campaign Optimization, Highly Structured and Targeted campaignsCheckmark
Perform a Comprehensive Keyword Research and SelectionCheckmark
Build and Implement a Comprehensive Negative Keyword ListCheckmark
Proper Keyword Categorization, Matching Options and AdGroup DevelopmentCheckmark
Creative & Effective Ad Copy – Multiple Ads Per AdGroup for TestingCheckmark
Landing Page Optimization SuggestionCheckmark
Landing Page Creation/Designing*Extra Charge
Call To Action (CTA) Optimization SuggestionCheckmark
Call To Action Creation/Designing*Extra Charge
Ad Scheduling and Geographical TargetingCheckmark
Creative Banner Creation/Designing*Extra Charge
Integrate Location, Social, Call, Sitelinks, etc Extensions if neededCheckmark
Mobile Ads & Bid Optimization* (If website is mobile responsive)Checkmark
Conversion Tracking & Remarketing Code InstallationCheckmark

Ongoing Account Management

Emergency Page Creation
Call Tracking$100.00
Click Fraud Tracking$100.00
Competitor Geo Location$100.00
A Dedicated Account Executive for Questions, Concerns and IdeasCheckmark
Ongoing PPC Strategy DevelopmentCheckmark
Continual Bid & Position Monitoring to Achieve Desired ResultsCheckmark
Ongoing Keyword Performance Analysis, Additions & DeletionsCheckmark
Ongoing Competitors Tracking with Auction AnalysisCheckmark
Ongoing Ad Copy Analysis and TestingCheckmark
Continued Conversion Tracking AnalysisCheckmark
Work to Increase Higher Conversion Rates, Higher CTR, and Quality ScoresCheckmark
Competitor Tracking, Research and BenchmarkingCheckmark
A/B Landing Page & CTA Split TestingCheckmark
Work to lower CPA (cost per acquisition)Checkmark

Reporting

Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTRCheckmark
Conversions |Conv. Rate | Cost Per Conv.Checkmark
Call Tracking ReportCheckmark
Click Fraud ReportCheckmark
Competitor Geo Location ReportCheckmark

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Inquiry

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